Area Sales Manager New Business Asia

Royal Pas Reform is a global leader in innovative hatchery solutions, delivering advanced equipment, automation, and integrated services to poultry producers worldwide. Operating across multiple continents, the company combines technical excellence with a strong customer focus to support sustainable growth in the poultry industry. With ambitious expansion plans across Asia, Royal Pas Reform continues to strengthen its market position by connecting equipment sales, lifecycle services, and long‑term customer partnerships into a seamless value proposition.

Highlights

Royal Pas Reform, a global agricultural technology leader, seeks an Area Sales Manager New Business to drive market expansion and revenue growth across international territories. In this role, you identify emerging market opportunities, develop new customer relationships, and convert prospects into profitable long‑term partnerships that fuel organizational growth.

What are you going to do?

As Area Sales Manager New Business at Royal Pas Reform, you take ownership of market development and new customer acquisition across your assigned region. You identify high‑potential prospects, build strategic relationships, and guide opportunities from initial contact through contract closure, directly contributing to the organization’s expansion strategy.

Tasks and responsibilities:

• Develop and execute annual regional sales action plans with clear targets and market development strategies
• Identify and approach new customers and market segments, including competitive account conversion opportunities
• Build, manage and convert a qualified sales pipeline through systematic prospecting and relationship development
• Conduct client visits and commercial negotiations, managing the complete sales cycle from lead to contract closure
• Prepare proposals and quotations within established commercial frameworks and financial authority limits
• Collaborate with Sales Engineering on technical solution design and project specifications
• Gather and communicate market intelligence, competitive insights and customer feedback to inform organizational strategy
• Maintain accurate and complete customer and opportunity data in CRM systems for reliable forecasting and pipeline management
• Transfer closed projects to Project Management and initiate aftermarket opportunities in spares and service

The offer

Join a dynamic international sales organization where your entrepreneurial drive directly impacts business growth. You’ll work in a collaborative environment with strong support from Sales Engineering, Project Management and Inside Sales teams. This role offers significant autonomy, strategic decision‑making authority, and the opportunity to build lasting customer relationships across diverse international markets.

• Financial decision authority for project offerings
• Competitive salary package
• Comprehensive international travel support and expense coverage
• Professional development opportunities and career progression
• Collaborative work environment with cross‑functional team support
• Exposure to diverse markets, cultures and customer segments across Europe and beyond

Profile

You demonstrate strong commercial drive, persistence and adaptability across different cultures and markets. Your consultative selling approach, combined with excellent negotiation skills and networking ability, enables you to build trust with diverse stakeholders. You think analytically, take initiative independently, and maintain focus on results even in complex, dynamic environments.

Job requirements:

• Minimum 5 years of international B2B sales experience, preferably in capital goods or technical equipment sectors
• Proven track record in new business development and market expansion
• Expertise in sales processes, CRM systems and international contract management
• Strong understanding of consultative selling and solution‑based sales approaches
• Experience with pipeline management, sales forecasting and opportunity qualification
• Fluency in English; additional language skills valued
• HBO‑level education in commercial, technical or business‑related discipline

Location

Asia

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HBO-level education in commercial or technical discipline
B2B Sales Experience, Consultative Selling, Negotiation Skills, Pipeline Management, Fluency in English
Take ownership of market development and new customer acquisition., Identify high-potential prospects and guide opportunities through contract closure., Prepare proposals and negotiate contracts.