General Manager, Southeast Asia

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You’ll Be Doing

Growth & Revenue Leadership

• Contribute to global revenue targets, affiliate partnerships and VIP services.
• Build and scale a high-performing global affiliate programme that consistently produces strong ROI.
• Drive business strategies, partnerships, and campaigns to outgrow competitors.
• Drive digital asset initiatives, exploring new products and services to expand the company's offerings and enhance the overall customer experience.

Execution & Performance

• Translate strategy into an executable plan with measurable KPIs and deliverables.
• Continuously optimize affiliate campaigns, user conversion funnels, and VIP retention programs to maximize revenue impact.

Competitive Positioning

• Monitor market trends and competitor moves to identify opportunities and threats.
• Develop market-specific product ideas and ensure timely launches in collaboration with global teams.

Partnership & Ecosystem Development

• Partner with legal, compliance, and risk to ensure governance and operational integrity, consider potential licensing strategies, and facilitate regulatory liaisons.
• Represent the company at industry events and conferences, build relationships and partnerships with key stakeholders and clients; and
• Build strong relationships with affiliates, VIPs, and ecosystem partners to deepen OKX’s position as top 5 exchanges. Spearhead campaigns to strengthen brand presence and loyalty.

Leadership & Team Development

• Recruit, develop, and lead a high-impact commercial team focused on affiliate management, BD growth, and VIP servicing.
• Build a performance-driven culture that consistently exceeds targets.

What We Look For In You:

• 10+ years of leadership experience at a top-tier crypto exchange, fintech, or trading platform
• Proven experiences of government relations and liaison with regulators in the region, including but not limited to licensing, supervisory reporting, and compliance matters.
• Familiarity with related regulatory frameworks such as anti-money laundering (AML/CFT), data protection and VASP-related laws and regulations.
• Fluent in Southeast Asian languages and English. Mandarin is an advantage.
• Strong influencing and negotiation skills with external stakeholders
• Hands-on experience working with regulators and leading licensing applications or acquisitions
• Proven ability to operate in heavily regulated and competitive environments while driving growth.
• Demonstrated ability to deliver multi-million dollar monthly revenue growth through BD and affiliate acquisition strategies.
• Experience owning P&L, setting market KPIs, and exceeding aggressive growth targets.
• Willingness to travel as needed.

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!

Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.

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Lead growth and revenue initiatives across global affiliate partnerships, VIP services, and campaigns to outgrow competitors., Translate strategy into executable plans with KPIs and deliverables; optimize campaigns and funnels to maximize revenue impact., Develop market-specific product ideas and ensure timely launches in collaboration with global teams., Partner with legal, compliance, and risk to ensure governance and regulatory alignment; represent OKX at events and with key stakeholders., Recruit, develop, and lead a high-impact commercial team focusing on affiliate management, BD growth, and VIP servicing.