Technology Practice Manager + Intelligence & Insights Lead

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com  

For more information visit  bursonglobal.com and follow us on LinkedIn and  Instagram .

Role: Technology Practice Manager + Intelligence & Insights Lead

This hybrid and strategic position combines team leadership, client management, and public relations consulting with expertise in data analysis, AI solutions, research, and earned media monitoring and reporting. The result is a pivotal role for the  Burson Peru  office, focused on leading technology sector communications and agency innovation applying a rigorous data-driven approach.

Profile Summary

A strategic and bilingual (SPA/ENG) communications and public relations leader for  Burson Peru , specializing in the technology, innovation, and data analytics. This profile serves as the day-to-day anchor of client-agency relationships within the technology practice, combining solid account management experience with the ability to translate complex data and competitive intelligence into high-impact narratives ( Data Storytelling ) and communication strategies delivering measurable ROI. The role is responsible for leading multidisciplinary teams, guiding data-driven decision-making, and providing high-level counsel to corporate leaders in the tech and innovation sectors.

Key Responsibilities

• Strategic & Business Competencies

High-Level Consulting & Advisory:  Ability to structure and deliver business counsel to executive leaders ( C-Suite ). Act as the strategic day-to-day partner for clients, ensuring operational excellence and delivering results that exceed expectations.

Impact & ROI Measurement:  Designing measurement frameworks to optimize PR initiatives, ensuring a clear and transparent return on investment for the client.

Business Development & Entrepreneurship:  A proactive attitude to identify growth opportunities, lead the design of creative and strategic communication proposals, and attract new clients to the agency.

Fiscal Responsibility:  Accurately develop and manage budgets for assigned campaigns and accounts, ensuring project profitability.

Mentorship & Positive Leadership:  Direct, motivate, and develop a team of public relations professionals (executives, writers, junior data analysts, and interns).

• Technical Competencies in Data & Intelligence

Provide Data-Driven Counsel:  Deliver actionable counsel to business leaders using insights extracted from data analysis and competitive intelligence.

Monitoring, Research & Reporting:  Mastery of real-time data monitoring and trend analysis, as well as experience in research and the effective reporting of communication activity results, ROI, and connection to business objectives.

Analytical and Data Tools:  Advanced knowledge of industry-leading platforms such as  Brandwatch, Meltwater, Talkwalker, as well as data visualization and dashboard tools such as Power BI.

AI Applications:  Advanced understanding of AI platforms, generative and cognitive AI capabilities and their use in business and communication applications, including the creation of agents and data analysis.

Data Storytelling:  Exceptional ability to transform complex communication metrics into visual, clear, simple, and highly persuasive presentations.

Global Collaboration:  Work closely with Burson's regional and Americas Data & Intelligence hubs to exchange analytical methodologies, tools, and best practices.

Evangelizing Innovation:  Promote the use of AI tools and agile methodologies internally to optimize agency workflows in Peru.

• Technology & Innovation Sector Knowledge

Tech Ecosystem:  Deep understanding of tech business models (B2B, B2C, B2B2C) and familiarity with key trends:  Generative AI (GenAI), Cloud Computing, Cybersecurity , and digital transformation.

Strategic Planning:  Design annual communication plans, PR strategies, and launch campaigns for highly innovative tech products.

Tech Evangelism/Communication:  Ability to decode highly technical concepts, translating them into accessible and engaging language for diverse audiences, media, and key opinion leaders.

PESO Model Mastery:  Integrate paid, earned, social, and owned channels under unified strategies optimized by analytics. Oversee and execute media strategies with local and national press, specialized tech journalists, and key content creators.

Crisis Management:  Provide steady and strategic leadership when dealing with complex situations or reputational risks for agency clients.

Profile Requirements

• Experience: Minimum 10 years of experience in strategic communications, public relations agencies, or corporate communication departments, directly working with leading brands in the technology or innovation sectors.
• Leadership: At least 3 years of experience managing and mentoring multidisciplinary teams.
• Languages:   Bilingual fluency in English and Spanish (written and spoken - C1/C2 level) , with a proven ability to interact with global clients and stakeholders.
• Soft Skills: Positive positive leadership by example, strong analytical and complex problem-solving skills, critical thinking, and adaptability to demanding fast-paced environments.
• Education & Valued Certifications:
• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related fields (with a strong technical orientation).
• Certifications, courses, or relevant practical experience in Communications Analytics, Data Storytelling, Digital PR,  or AI productivity tools.

Burson Values (The 4 Cs) Applied to the Role:

• Craft: Excellence in delivering annual communications plans, public relations tactics, and advanced measurement methodologies (PESO) tailored for the AI era.
• Curiosity: A deep interest in understanding the changing dynamics of the tech sector (AI, cybersecurity, cloud computing) and generating value through data analysis and innovative approaches.
• Camaraderie: Close collaboration with local and global multidisciplinary teams, fostering positive, inclusive leadership and mentoring junior talent.
• Counsel: The ability to serve as a trusted strategic consultant constructing positive and productive client-agency relationships and offering actionable, data-backed recommendations to guide business decisions.

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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