National Broadcast Buying Associate

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The National Broadcast Buying Associate supports the execution, implementation, and optimization of national broadcast media campaigns by managing media buying activities, monitoring campaign delivery, tracking performance against KPIs, coordinating billing and reconciliation processes, maintaining accurate system records, and preparing campaign reporting. Working closely with internal teams, clients, agencies, and media vendors, this role ensures campaigns are executed efficiently, on budget, and in compliance with company policies. Through strong analytical, organizational, and relationship-management skills, the associate plays a key role in maximizing campaign effectiveness, supporting client satisfaction, driving operational excellence, and contributing to the achievement of business and marketing objectives

Skills and Experience:

• 6-18 months of experience in media buying, campaign execution, broadcast planning, or advertising operations.
• Strong proficiency in Microsoft Excel and PowerPoint, with the ability to analyze campaign performance and prepare reports.
• Knowledge of media research and measurement tools such as IBOPE (TV Data, Monitor), CPI, Comscore, Admetricks, and Google Analytics.
• Understanding of media buying processes, audience analysis, campaign monitoring, profitability analysis, and vendor management across multiple media channels.
• Strong organizational, analytical, and communication skills, with the ability to manage multiple priorities, collaborate with cross-functional teams, and maintain strong relationships with clients, agencies, and media partners.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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Please read our Privacy Notice for more information on how we process the information you provide.