Paid Social Sr. Strategist

Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
The Senior Paid Social Strategist is responsible for the performance, strategy, and growth of likely our largest paid advertising accounts. He or She is also responsible for the growth of the paid advertising strategists &/or specialists skillsets through coaching, consulting, and being an end-all strategic resource for the team. Through the responsibilities outlined below, the Senior Performance Analyst plays an integral role in the development of the paid advertising offering and retention of its business
Responsibilities:
Own strategy on 3-5 accounts OR $20k MRR minimum
Lead and manage paid advertising strategy and initiatives to achieve success
Spearhead strategic conversations with client and own the paid social client relationship
Tactfully direct and hold your account teams accountable while maintaining a positive environment
Lead and facilitate strategic decision making and pivots
Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments
Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed
Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts
Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge
Contribute to the development and growth of the paid advertising department where applicable
Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline
Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify
Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements:
3-5 years of experience in paid digital advertising (paid social advertising background preferred)
Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)
Strong attention to detail and time management skills
Self-starter who thrives in a fast-paced environment
Proactive, organized, and able to work autonomously
Understanding of the online advertising industry and social media
Client Communication & Public Speaking skills
Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables
Key Performance Indicators:
Client Success Rate (hitting client goals)
Account Growth & Retention
Product & Strategy Development
Most Important Things
(MITs):
Account Growth & Retention (Results & Sentiment)
Development of paid strategies for partners and department
Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
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